Selling your Home is one of the biggest financial decisions you will make in a lifetime. Making sure your home is exposed to the highest number of potential buyers right from the start can mean the difference between a slow and painful waiting game to a quick and profitable sale! Choosing an agent who uses the right tools and technology to market your home properly is essential to making sure your home is sold quickly and for the highest price.
Why choose me?
I don’t just put a sign in your yard and wait for the phone to ring. I use a variety of different tools to market your home correctly and quickly to get it maximum exposure and attention.
The 3 most common questions I get asked by home sellers:
- What is the value of my home?
- How fast can you sell my home?
- How will you market my home to get it sold?
The answers to these questions vary from REALTOR® to REALTOR®, which is why making sure you choose a real estate agent that KNOWS the local market your home is in and is not stuck in the old marketing ways of the past is so important. Many agents won’t even tell you what they will do for you until they step into your home. That is where I am different. Here are just a few of the things I can do when you choose to list your home with me.
Pricing Your Home & the MLS
Accurate pricing sells homes! Price your home too high and your home won’t sell. Drop your price and people wonder why your home isn’t selling and you look desperate. I am committed to making sure your home enters the market with the right price so you get MAXIMUM interest in your home from the start. This means more interest in your home from a larger number of buyers which could lead to multiple offers resulting in it selling faster and for more money!
NEW listings get tons of hits in the first few days meaning your home will be at its peak potential for selling from the minute it hits the MLS. List it with bad photos or inaccurate information and interest goes down. Entering it with complete information, a great description, and beautiful photos are essential to the success of selling your home. The first time a potential buyer sees your home will typically be online. Whether that is through my website, Realtor.com, Zillow, Trulia, or some other site, it all starts with the MLS. I am committed to MLS Listing Quality. This means I make sure your property is entered into the MLS correctly the FIRST time. Done properly, you will have the possibility of many more buyers competing for your property giving you more offers to choose from.
Setting the Stage
Did you know that it’s a proven fact that staged homes often sell faster & for more money? Staging your home right is essential to getting the price you want! I offer staging services to all of my clients. I will go through your home with you, room by room, and give you suggestions to help you prepare your home for sale and make adjustments inside & out that will create a buzz of interest around your home making it irresistible to potential buyers. I also work with professional staging experts that you can hire to stage your home to perfection.
Professional Photos & Drone Photography*
Realtor.com reported almost 90% of buyers start their search online. That means your home’s first impression is through pictures. Low-quality photos or photos that do not complement your home will turn off any potential buyers and result in fewer showings. When a buyer sees your home online, the photos should make them want to come and see your home in person. You want the photos to be professional, high quality / high resolution, clear and crisp and show off your home’s best qualities. I offer photography services to every client with knowledgeable and experienced photographers who know how to showcase your home in the most pleasing way to attract more buyers and get more showings.
Did you know that networking is the fastest way to get your home in front of thousands of potential buyers? Social media is important to getting your home maximum exposure. I actively network on all of the major social media sites including Facebook, Twitter, Google, Linkedin, Instagram, Youtube, and more. Once your property goes on the market, I announce it via these online venues and then keep marketing it to update the status and keep it fresh in the public eye.
Single Property Landing Pages
I offer my sellers Single Property Websites. This means your home gets its own web page so you can share it with your friends and on Social Media! This page is dedicated to showcasing your home’s best features and includes large high-quality photos, school information, maps & directions, additional details, and more. I also use this page to help market your home and get it out to the public so that potential buyers are dazzled with their first impression of your house!
Last year mobile searchers exceeded desktop users. In today’s market, more than 70% of home buyers will view your home from their mobile phones. I am committed to keeping up with today’s changing technology. When listing with me, your property will be available in a mobile-friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet, or mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy to use.
Virtual Tours are proven to bring buyers into your home and weed out potential looky-loos. Showings can be stressful and time-consuming for your whole family. Using a virtual tour can save you time and money by giving potential buyers a preview of your home thereby weeding out buyers who would normally waste your time and efforts. Full motion virtual video tours create maximum interest to increase buyer curiosity drawing more showings by serious buyers.
Not every agent is willing to put forth the time and effort it takes to put on an open house. That’s where I am different. A successful Open House can attract attention from people searching nearby and create a buzz around your home often creating a potential bidding environment. I am trained on Open House tactics to increase interest and highlight your home’s best features while providing you with feedback on potential buyers.
Each property I list is syndicated to over 40 top real estate websites online including Zillow, Trulia, Realtor.com, Homes.com, HomeFinder.com and on my local website. This means your listing will receive the maximum exposure online and will be visible to thousands of local buyers searching in your market.
*Disclaimer: Some services are only offered to properties above a certain value. Please inquire with me directly for more details.
See what my clients are saying:
Not knowing what kind of recommendations were being requested, I thought I would cover the three that came to mind.
Ray as a person is as good as it gets! Of the many people I have meet in my lifetime, I cannot think of anyone more fair, honest, personable and on I could go. Ray the paint contractor, best in Sacramento area hands down. Did over 30 jobs for me in twenty years plus of my contracting career. My clients loved his professionalism and the quality of him and his crew. Ray the Realtor is also the best realtor in town. When it came time to sell my house in June, Ray was the first one I called. As a former agent, I thought I knew it all, but Ray proved me wrong with a great marketing plan and advertising, both things got me top of market price and a qualified buyer in less than a month. I wasted the first 2 weeks of the listing by not listening to his advice to begin with. If it isn’t apparent already, Ray is about the finest person and professional I know.
Ray did a fantastic job job in selling my mothers house for me and my wife.
i would recommend him for anything related to the sale of your home.I think he and his wife went far beyond what he was hired for, to help us sell and get through all the paper work. I would recommend him for any job that he does.
Ray Henson was an absolute professional with our extensive house hunt search, he listened carefully to what we were looking for and was quick to respond to any of our requests.
We really appreciated the approach Ray had, he was patient and generous in helping us hunt out our new home. We never felt rushed or pressured to settle, finding us the right place was his goal. We felt so confident in having Ray represent us, that we also enlisted his help in selling our home while we were traveling. We listed on a Thursday with the gorgeous photos of our home Ray had taken, and were happy to come home to multiple offers on the following Tuesday. We highly recommend Ray Henson – he is the best kind of Real Estate Agent; he sincerely cares about his clients needs exclusively, rather than being anxious to close a deal.
I hired Ray to sell a house for me in Stockton.
It was a house owned by my Step-Father, who had passed away, without a will or clear instructions on what he wanted done. The house went through probate with 16 beneficiaries. Ray worked with the lawyer guiding the estate through probate and interacted with several beneficiaries. He was great, he made the whole process understandable and ultimately proved invaluable in getting the house sold. With every new problem we had, he found a solution so we could move on and get across the goal line. I could not recommend Ray enough, he is a Realtor with broad knowledge and integrity. He is the best that I have worked with.
Raymond Henson helped us prepare my mother-in-law’s home for sale.
He and his wife, Mary Margaret, helped us clean out the house and helped us with the estate sale. Tom and I did not no where or how to start so Ray’s experience and help made us feel less overwhelmed. Ray helped sell the house in less than three months! He gave us a timeline of what to expect next and explained if we did not understand. An awesome realtor!!!
Having know Ray previously as a friend, I knew we would have a very honest and dedicated realtor with excellent communication skills.
As it turned out, Ray also knew the market well and was very helpful with our house selling in a unique area of Elk Grove. Selling our house was not a simple transaction! His creative suggestions proved invaluable and very much appreciated. I confidently say Ray Henson will always act in his clients best interest and fully recommend him to family, friends, and others in need of a realtor!
Ray makes you feel comfortable with him immediately.
His approach makes you feel like you are dealing with a trusted friend even if you just met each other. He is a great listener which in turn makes him a great communicator. He is patient yet persistent and is willing to take the extra steps to make sure all your questions are answered and you have a thorough understanding of your business transaction. There are a lot of realtors out there, but there is only one Ray Henson. I highly recommend him.